Case 02
Pawconnect
Healthcare
Pawconnect
Pet healthcare Service
[Project Overview]
Pawconnect is designed to reduce the stress of managing pet healthcare. By centralizing vet bookings and health information, it empowers owners to take better care of their pets.
[Problem Statement]
Many people are having a hard time managing taking their pets to the veterinary clinic. This project is helping them to more easily contact doctors and trainers to get advice regarding their pet’s health.
[Industry]
Healthcare
[Team]
Ruby - UX/UI Designer
[Platforms]
Mobile App
[Timeline]
10 Weeks
Solution
Key Features
You can easily make an appointment with your family vet and ask questions. Once you set up with your location and veterinary clinic, we will help you get started.
Make an appointment
1.
A smart health monitoring system allows for better tracking of a pets’ health and therefore maintaining a pets’ health.
Smart Health Tracking
3.
Discover
Desk Research
Through desk research, I explored the problem space, reviewed prior projects, and identified key questions. From this process, a clear problem emerged.
Many dog owners can't afford vet bills
Competitor Analysis
Before interviewing users, I conducted competitor analysis to understand common features and industry standards.
The ability to connect with a vet in seconds
24/7 vet availability
Flexible monthly or yearly subscriptions
Multiple ways to connect (via app or computer)
These findings provided a baseline of what is already expected in the market.
User Interview
To go beyond features and uncover real needs, I conducted 6 interviews both online and in person with prepared, open-ended questions.
🖥️ Virtual Interviews
👥 In-person Interview
⏱️ Duration
5 Participants
1 Participant
~30 min each
Example questions
How often do you go to the vet?
What did you enjoy most when visiting the vet?
What was the most difficult part of the experience?
Key Insights
Easy access to clear diagnoses
Additional support after consultation
Pet owners need
Define
Persona & User Journey Map
Through the user's needs which were derived through the interviews, to different personas were created and used to produce the user journey map.
Persona 1 - Louis Martin
Persona 2 - Emily Kim
Prototype
Prototyping
Transforming low fidelity designs to high fidelity ones, I figured out what I need to improve and delete. I tried to make it simple by using a design system.
Low fidelity wireframe
Medium fidelity wireframe
Design System
High fidelity Prototype
Make an appointment
You can easily make an appointment with your family vet and ask questions.
Review after appointments
You can give a star rating for several options, and we will calculate the average value.
Submit a prescription
You can submit a prescription through the app and choose a delivery method.
Smart health tracking
You can have smart health tracking, so that you know when your pet needs attention.
Testing & Improvements
I continually iterated this design over the span of 2 weeks with four major improvements based on various feedback.
Better visual hierarchy
Based on feedback, letting the user know their appointments on the top of the page seemed to be a better fit.
Simplify complex processes
Based on feedback, letting the user know their appointments on the top of the page seemed to be a better fit.
User-centred design
To make reviews more informative and insightful, I added star rating categories and a button, but tried to keep it simple.
Improve user experience
Not only think about main features, but also consider what they're looking for in the next steps
